Disney begins range of casual PC games

Distributed by Macrovision, the games are based on franchises including The Little Mermaid, The Lion King and Pirates Of The Caribbean – and are also available in other PAL territories.

The games are being distributed by the portals, retailers and peer-to-peer groups that are part of Macrovision's game network.

Titles can be previewed on a trial basis and then purchased via download through Macrovision's games network distribution partners. Once purchased, games can be shared as trials on an unlimited basis.

VP of technology and operations at Walt Disney Internet Group Europe Myles MacBean said: “The casual gaming market in Europe is projected to reach approximately $400 million (E308.8m) by 2009, with usage extending beyond serious game enthusiasts to include more mainstream, casual gaming audiences.”

"Disney Game Downloads is a good example of our continued success in leveraging new technologies such as broadband to deliver unique interactive entertainment experiences for kids and families around the world.

“Through Macrovision and its game network, we are able to expand our European and Australian distribution and reach an even larger audience."


Tags: Distribution , disney , casual games , downloads

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