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Disney plans Xmas 'difference'

Ben Parfitt
Disney plans Xmas 'difference'

Disney Interactive Studios has unveiled its Christmas line-up – highlighting its unique ability to appeal to to families through ‘The Disney Difference’.

The firm’s key titles were showcased at a Christmas In July event in London last week. MCV spoke to Disney’s head of marketing for UK and Europe Keely Brenner about what the publisher has to offer this festive season.

“Our strength lies in the range of games and the fact that there is something for every member of the family,” she explained. “For instance, Toy Story Mania can be played by the family together and the 3D glasses add a real unique and fun element to the game.

“Meanwhile, Disney Sing It!: Pop Hits gives tween girls and boys singing masterclass in the Sing It! Pro mode, with all their favourite Disney artist, as well as top pop artists such as Duffy and Coldplay.

“Tinker Bell and the Lost Treasure follows our successful DS title Tinkerbell from last year, again targeting a different market, where you can create and customise up to five of your own fairies and decorate their homes. This second instalment of the franchise coincides with the release of the upcoming DVD from our Walt Disney Home Entertainment division.”

Other notable releases include A Christmas Carol, Wizards Of Waverly Place and Hannah Montana: Rock Out The Show.

The publisher is confident all of its titles will stand out this Christmas, thanks to the company’s focus on providing fresh experiences.

“Our games always have the ‘Disney Difference’, setting them apart from other products on the market,” Brenner told MCV.

“A Christmas Carol, for example, isn’t just another film tie-in – it also contains the full classic novel, as well as a virtual advent calendar.

“We’re immensely proud that we can deliver great games for the family this Christmas with fun, innovative and quality titles that sets us apart with our Disney Difference values.”

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Tags: interactive , games , disney , christmas , video , brenner , keely

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