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Disney revises 360/PS3 battleplan

Disney revises 360/PS3 battleplan

Disney Interactive Studios will cut down on the number of PS3 and Xbox 360 games it invests in, as the group shifts its focus to embrace more casual platforms.

CEO Bob Iger said that there remains a “huge opportunity” for Disney to enjoy healthy revenues in the game market, but the firm’s investment in high-end console games will be handled with caution.

“It is pretty clear that the higher end console games are a little bit more challenged in the world where not only they are more costly to produce and market, but there is just much more competition from casual games and games on platforms like the iPhone iTouch platform,” he said.

Iger went on to explain a change of strategy for Disney Interactive – an adjustment made in line with the firm’s sales results.

Full story can be found over at Develop

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Tags: Microsoft , Sony , ps3 , xbox 360 , disney , marvel

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