DJ bets on the Frog having legs

July 1st by Ben Parfitt

Digital Jesters has fought off rival bids from the likes of Sega and Midway to snap up worldwide games rights (excluding GBA) to Crazy Frog.

The UK publisher has signed a deal with licensing company Wallaroo that will see the it developing and publishing a series of games worldwide across various platforms, starting with an arcade racing title. German publisher DTP snagged the Game Boy Advance rights last week.

“This is the deal everyone wanted,” commented Digital Jester’s Leo Zullo. “Given the competition, we’re obviously proud to have secured this deal.

"We’re working with Wallaroo to capitalise on the colossal success of the ubiquitous character. We’ve continually hinted that big things were just around the corner at Digital Jesters and they don’t get much bigger than this.”

Wallaroo director Stefan Heinemann added: “Out of everyone we were discussing the deal with, only Digital Jesters showed the passion, excitement and enthusiasm we demand from our partners.

“Our Crazy Frog activity has literally only started and we’ll be building the franchise with our various licensees over the coming months and years. We’re confident Digital Jesters will ensure Crazy Frog dominates the games charts this Xmas and years to come.”

The Crazy Frog has become the unlikely multimedia brand sensation of the year, with a blanket bombing-style TV ad campaign extending its reach from mobile phone ringtones and wallpapers to the top of the pop charts and, pretty soon, the heart of the games market. You’ve been warned.

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