Attendees at next week’s MCV Awards will be invited to donate towards industry charity GamesAid.
A special envelope will be placed on each table at the sell-out event, and guests are encouraged to each put just £10 inside on the night.
All of the money raised will be accumulated by GamesAid and shared out amongst the organisation’s chosen charities.
The 2011 MCV Industry Excellence Awards will take place at The Brewery, London on Thursday, April 7th. The evening will be hosted by radio presenter Iain Lee.
Sponsors include Nintendo, Codemasters, We Dance, Michael Jackson: The Experience, Sega, Battlefield 3, The Hut Group, Premier PR, NCsoft, Deus Ex: Human Revolution, Gamescom, Mountain Dew, OPM Response and InComm Europe.