PC World and Currys owner DSG International achieved an eight per cent like-for-like sales growth over the Christmas period, thanks largely to electrical sales in the UK and Ireland.
The results – which cover the 12 weeks ending January 9th – significantly exceed analyst expectations of around a two or three per cent sales increase.
The firm claims it smashed previous records during the period, with Christmas shoppers buying a computer and a TV every two seconds, while all megastores enjoyed sales of over £1 million each in the first week of the sale.
The strong results were mainly attributed to the success of the Renewal and Transformation plan – the firm's strategy to update and adapt to the changing retail landscape. £50 million in cost savings have been made this financial year, which will go towards the £200 million overall target set across four years.
The full story can be read on MCV's sister site PC Retail.