Square Enix has teamed up with TV series Spartacus to promote Dungeon Siege III.
The firm’s upcoming fantasy RPG is currently sponsoring the racy drama on Sky 1 and Sky 1 HD. Each episode is book ended by 15-second idents, with six five-second spots opening and closing every ad break.
This sponsorship kicked off on March 21st and will run for six weeks until April 25th, including repeated showings and programming on Sky Anytime.
“Spartacus is a great creative fit for Dungeon Siege III and gives us a fantastic platform to put the game in front of a large male audience,” said Square Enix senior product manager Grant Tasker.
“It’s the perfect way to kick-start our pre-order campaign well in advance of the May release. Fans of Spartacus will find Dungeon Siege III a fantastic experience either alone or with friends.”
Dungeon Siege III continues the long-running RPG series, and is the first entry to be developed for Xbox 360 and PS3 consoles as well as PC.
Tasker added: “The Dungeon Siege brand has a tremendous pedigree spanning nearly 10 years, gathering loyal fans and a solid brand recognition.
“This is the first game from the series to be published by Square Enix and as such it’s an incredibly important release for us, as is evidenced by our marketing support for the new title.
“With Obsidian developing and [series designer] Chris Taylor advising, bringing Dungeon Siege III to both console and PC with four-player co-op functionality is a really exciting prospect.
“It’s something that I believe will resonate with a large number of gamers.”
Dungeon Siege III will be released on Xbox 360, PS3 and PC on May 27th.