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'E For All' games show set for LA

E for All is the result of a consumer competition to name the show, which was won by Dante Padre of California. It replaces the working moniker ‘GamePro Expo’.

The event is scheduled to run from Thursday October 18th to Saturday October 20th at E3’s former home and is endorsed by the ESA.

E for All Expo will offer consumers the opportunity to test-drive the latest in games and gadgetry, as well as purchase products they enjoyed over the course of the 3-day event at on-site retail facilities, according to show organiser IDG.

Additional attractions are in the works, including high-profile videogame tournaments; job fair/networking opportunities; family-friendly offerings; and the Video Games Live concert. The Expo will also take advantage of soon-to-be-expanded LA Live area adjoining the LA Convention Center and Staples Center.

Executive vice president of IDG World Expo Mary Dolaher said: “We’ve witnessed a growing demand for a consumer-focused interactive entertainment show these last few years – both from consumers and from the industry. E for All Expo will offer an unprecedented opportunity for people who share a passion for games to try before they buy – and to interact with the people who created them."

"For companies that produce and develop games, interactive toys, and all things related, our goal is that E for All will foster promotional and relationship-building opportunities that only face-to-face contact can create."

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