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E3 08: Microsoft eying up $199 Xbox 360

Ben Parfitt
Microsoft’s recent price changes in North America have already positioned the company’s machine as a real contender to both the high-end PS3 and the family-friendly Wii – but MTV claims that $199 is the price the platform holder has in mind.

MTV Multiplayer’s Patrick Klepek claims that at a lunch with several games journalists yesterday, Microsoft’s corporate VP of strategy and business development Shane Kim said that $199 is the price at which consoles do the most business.

He reportedly added that whilst it will be a while before Xbox 360 approaches that RRP, though it is apparently “on its way”. It is also claimed that Microsoft has a firm date set in mind for this milestone, going as far to say it “is written down”.

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Tags: Xbox , 360 , $199 , kim , shane

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