Perhaps not content with Bobby Kotick’s current top-dog status in the fanboy Hall of Hate, John Riccitiello has bravely come out and admitted that he’d like to see a “premium” price given to new 3D-compatible titles.
EA’s anticipated shooter Crysis 2 will be one of the leading lights in the 3D market when its arrives at retail this autumn. However, the exec doesn’t think the dawn of 3D gaming is yet upon us.
“3D may well be one of the next and most important drivers for growth,” Riccitiello told attendees at an E3 breakfast, as reported by CVG.
“That's yet to be seen and I don't think it's a 2010 story in any way, shape or form in a meaningful way. But as we move through 2011, 2012, it’s likely to be an opportunity both for additional growth and perhaps premium pricing for titles that better support 3D.”