E3 2010: MS says 3D ‘too expensive’

Ben Parfitt
E3 2010: MS says 3D ‘too expensive’

Despite assurances that it is does indeed have a 3D strategy, Microsoft omitted any mention of the merging tech from its E3 press conference press conference. And now it seems that the platform holder has cooled any plans it has regarding future 3D support.

“If you look at the costs of entry into the living room and when that's going to become mass-market, we think the offering with Kinect and the natural user-interface we're bringing, that's a more compelling proposition for consumers over the coming years than maybe looking at 3D at this point,” UK boss Neil Thompson told AfterDawn.

The lack of E3 news at E3 was all the more bewildering considering the confirmation that EA’s Crysis 2 will offer stereoscopic functionality on both PS3 and Xbox 360.

Microsoft’s gamble is a risky one. With Sony placing plenty of resource into the PS3’s 3D push, if the technology does take off it will give PS3 a tangible advantage in the marketplace.

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Tags: Microsoft , xbox 360 , video games , 3d , strategy , cost , neil thompson , doubts

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