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EA and Hasbro shift 8 million games

James Batchelor
EA and Hasbro shift 8 million games

Electronic Arts has announced that its Hasbro-branded titles have racked up global sales of more than eight million units within the last year.

The publisher has launched 20 different Hasbro brands across 18 major platforms since the two firms formed a strategic alliance back in August 2007, including consoles – both as boxed product and digital distribution – iPhone and Pogo.com.

EA attributed the success of games such as Monopoly, Trivial Pursuit and The Littlest Pet Shop to the growing appeal of family video games as well as the strong heritage of Hasbro’s properties.

“EA’s Hasbro-branded line-up has experience tremendous success in the casual games market with video games that hold great appeal for families and kids as we’ve retained the essence of Hasbro’s iconic brands while re-imagining the toy and board game play experiences,” said senior vice president and general manager of EA’s Hasbro division Chip Lange.

“We really see these products extending the reach of interactive opportunities available for players today. They made the perfect gift for the holidays, and during the rest of the year, they are the ideal content for mobile gaming devices or to play and keep in touch with friends online.”

The Littlest Pet Shop games have sold more than 3.5 million units worldwide since the first titles were released in October 2008. Meanwhile, Nerf N-Strike, Hasbro Family Game Night and Hasbro Family Game Night 2 have all sold more than one million units each.

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Tags: Electronic Arts , ea , hasbro

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