EA and iTunes team up

US publisher EA has struck a deal with Apple’s market-leading music downloads service to offer music from all of its upcoming games for download online.

The agreement will see exclusive mixes, scores, themes and non-album tracks from franchises such as Burnout, FIFA and Need for Speed hit the iTunes service.

"As our culture goes increasingly mobile, music fans have demanded to take our game music with them,” EA’s worldwide executive of music and marketing Steve Schnur stated. “They have been looking for a singular destination that houses all of EA's music, and this is it. Our game soundtracks have now officially transcended their consoles."

"All songs, all mixes and all exclusives from all nations – if it's in the game, it's now available for fans to own. We consider this to be the next major step in evolving the music discovery experience," he added.

The publisher’s EA Trax feature has become a consistent feature of its major licences, often featuring both popular and upcoming artists.


Tags: Electronic Arts , Apple , ea , itunes

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