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EA: Battlefield 3 stole market share from Modern Warfare 3

Ben Parfitt
EA: Battlefield 3 stole market share from Modern Warfare 3

Peter Moore, the high-profile COO of publisher EA, has insisted that its recent release Battlefield 3 successfully captured a slice of Modern Warfare 3’s market share.

That’s despite Activision’s game becoming the fastest selling entertainment product of all time.

In EA’s favour, however, the game failed to best the week one sales of predecessor Black Ops in the UK. And Battlefield 3 is the fastest selling EA game ever released.

“It's early days and we're only a month in – we feel very good about it,” Moore told IndustryGamers. “Two entities have benefited from Call of Duty and Battlefield being on the market: gamers and the industry.

“Together we've grown the genre enormously. 10m [copies of Battlefield 3] sold in and 5m sold through doesn't come out of nowhere – if we haven't gained share, that means in the first week we've added 5 million new FPS gamers.

"I think when the dust fully settles, maybe when we're looking at this at the end of our fiscal year (March 31, 2012) we'll do an analysis and I think we will have taken share. I don't think there's any doubt about that, unless everything BF3 sells is just incremental." 

Remember – 95 per cent of statistics are meaningless.

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Tags: sales , market , share , call of duty , battlefield 3 , Modern Warfare 3 , peter moore

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Comments

3 comments

Gotta love statistics, you can minipulate numbers around anyway you want.
No one can know for certain how much of a slice this took out of the market because some people (maybe most) will have bought both, some people will have bought BF3 instead of MW3, etc.
But well done DICE on impressive sales figures.

Phil Evans

Phil Evans ELITE GAMER
Dec 8th 2011 at 2:39PM

0 1

Most will have bought both, like Phil says. Most will have played both campaigns, most will have gone online to play multiplayer, but many will only be playing one regularly.

Darren Bennett

Darren Bennett INDUSTRY
Dec 9th 2011 at 3:04AM

0 0

"10m [copies of Battlefield 3] sold in and 5m sold through doesn't come out of nowhere"

If the headline to the article was '50% of Battlefield stock stuck at retail' the story would be completely different, yet all from the same statistics.

stuart milton

stuart milton INDUSTRY
Dec 11th 2011 at 9:37AM

0 0