The global games market is getting pretty close to a 50/50 split between digital and physical revenue, according to a senior EA Sports exec.
EA Sports worldwide studio boss Andrew Wilson told attendees at the opening day of the Brighton Develop conference that the firm's research says last year digital content accounted for 45 per cent of games revenue in the industry.
Boxed games were 55% of the market.
The stat came as part of an overall message about the wider disruption the games industry - specifically games retail - faces as consumer habits change towards on-demand content and not games on disc.
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