EA boss John Riccitiello wants Call of Duty to “rot from the core”.
Or in other words, he wants Battlefield 3 to draw the hardcore gamers away from Modern Warfare 3, leaving Activision’s franchise to the mainstream consumers.
“A lot of people bought Modern Warfare more for the coffee table and didn’t play it for two months,” he told Industry Gamers. “There’s sort of that mass audience… [Activision is] going to win there. The question is, if the gamer buys our game and the mass audience buys their game, where do the two meet?
“And all I want to do is to have them rot from the core… I don’t really give them the benefit of the doubt, but I’ve got no choice but to wait and watch.”
Riccitello went on to say that while he admires what Modern Warfare 3 does well, Battlefield’s strength is its focus on realism rather than over-the-top gameplay.
He said: “The honest truth is I think Modern Warfare is going to be a really good game. I think that in a weird way it’s starting to feel a little to me like the Disneyland abstraction of a war game – a little bit jump the shark.
“I think there’s a market for that. I think our game is more authentic – it’s definitely going to do a lot of things better. I think there’s a lot of things to like about our product and I think it’s going to be a great battle.”