EA: Changes have kept us relevant

Ben Parfitt
EA: Changes have kept us relevant

Had Electronic Arts not undergone a painful three-year transition of its business, the firm would today be “irrelevant and in far worse shape”, a top exec art the firm has said.

“We will get the stock price back,” Frank Gibeau said in an interview with Gamasutra.

“Our earnings are up. We’re on our way back. If we hadn’t made the changes we did, if we had just kept iterating game after game, we would be irrelevant and in far worse shape than we are now.”

For the full story, head over to Develop.


Tags: ea , changes , gibeau

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