EA corrects microtransactions misunderstanding

Ben Parfitt
EA corrects microtransactions misunderstanding

Microtransactions will NOT feature in every single EA release going forwards.

Electronic Arts chief financial officer Blake Jorgensen last week claimed that the company is "building into all of our games the ability to pay for things along the way" and that "consumers are enjoying and embracing that way of the business".

However, the statement referred only to mobile games and not the company’s triple-A console business, the exec now claims.

"I made a statement in the conference along the lines of 'We'll have micro-transactions in our games' and the community read that to mean all our games, and that's really not true," Jorgensen told today's Wedbush Technology Conference in New York City, as reported by Polygon.

"All of our mobile games will have micro-transactions in them, because almost all of them are going to a world where they are play for free. The real core of the microtransaction business is within the mobile part of our business which is the free-to-play business."

Jorgensen also addressed the criticisms aimed at recent EA iOS release Real Racing 3 – a game that many critics said was too aggressive with its IAPs.

"You could play this game for the next three years and never pay a penny on it or you could play and immediately upgrade and get more excited about the game. Consumers love that,” he added.

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Tags: games , ea , consoles , microtransactions , mobile , clarified

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