Publisher EA has stated in no uncertain terms that it is actively looking into further acquisitions.
The admission comes from an associate of EA’s corporate development group, Carolyn Rohde, on EA blog The Beat.
“Yes, definitely,” she replied when asked if EA is actively looking at the market to see who is for sale.
“If we're interested in moving into a particular genre of gaming, or bolstering our presence in a certain area, then we'll look at the market landscape to see who's performing the best and who, of those companies, is a good strategic and financial fit for EA. Then we determine whether an acquisition makes sense.
“Sometimes we hear from a banker that a particular company is for sale and we evaluate if we want to own the company or not. It's sort of like dating – we ‘date’ a lot of companies, but it has to be a fit both ways for us to ‘marry’ and integrate.”