At the event the publisher showcased seven of its upcoming titles including free online gaming and PC versions of console classics.
The games on display all hailed from the EA Games label – one of the four divisions created by CEO John Riccitiello – with many of the titles demonstrating a continued PC focus for the firm.
Fears surrounding the future of the PC format has been growing over recent years, yet the FIFA publisher has thrown its full support behind the format: “We’ve got lots of stuff coming up on PC and the PC continues to be an important platform for EA,” said EA Games’ senior PR director Tammy Schachter.
EA VP Ray Muzyka added: “What strikes me about these titles is how great the quality is. I’m proud of these games.”
Muzyka spoke to the crowd about the upcoming PC version of Mass Effect, calling it “our best work to date” and highlighted relationships as a key feature of the title, before introducing a ‘love scene’ from the game.
The event also included presentations from Doug Lombardi, VP of marketing for Valve, and Jonathan Zamkoff, senior producer for Pandemic.
Zamkoff introduced Mercenaries 2, a game with “glorious over the top action” which turns “it up to 11.”
The event also featured Battlefield Heroes, a free downloadable game that features Facebook-style event logs where gamers can see fellow gamers’ activities.