EA IP sells big, FIFA and Battlefield expansion predicted

Ben Parfitt
EA IP sells big, FIFA and Battlefield expansion predicted

We’re halfway through 2011 and publisher EA can already lay claim to four 2m+ unit selling titles.

Portal 2, Dead Space 2 and Dragon Age II have all reached the milestone, while Crytek’s Crysis 2 has now hit 3m unit sales. Of EA’s catalogue software titles, FIFA 11 is rapidly approaching 15m unit sales and Battlefield: Bad Company 2 is close to 9m unit sales.

And bigger things are expected of the company’s upcoming games.

Pre-orders for the extraordinary looking Battlefield 3 are currently tracking around 1000 per cent ahead of where predecessor Battlefield: Bad Company 2 had reached at this stage of its development.

In addition, EA foresees double-digit sales growth with FIFA 12 compared to the hugely popular FIFA 11, thanks in part to the huge success of the Ultimate Team DLC, which was played by 3.3m players in the last game.

More impressively, the net average spend per Ultimate Team user hit $51, and that includes the 60 per cent of the game’s userbase who downloaded the DLC but didn’t play it.

Overall EA thinks it can add as much as $5 per user via FIFA DLC.


Tags: ea , sales , fifa 12 , crysis 2 , portal 2 , ip , dead space 2 , ultimate team

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