EA labels president Frank Gibeau has told to Bloomberg TV that the next Xbox and PlayStation would launch in about a year’s time.
“We’re into the sixth or seventh year now of this generation of hardware and so it’s a mature market,” said Gibaeu.
“The new hardware is going to be coming out in about a year’s time, so we’re right around this period in time when the market’s going to slow down and then you have a new game changer coming with all new technology, all new hardware, and another growth period.”
When questioned on what the next generation of consoles will be called, he said that he was unsure and that he was under non-disclosure agreement so cannot comment on what Microsoft and Sony were specifically doing.
“’Transition is our friend’ is kind of the saying we have around EA because it gives you a chance to reset everything,” added Gibaeu
“And we’ve done enough transitions in this business that we know what we’re doing, and we’re going to go after this one in a big way. But it is a time where you see new companies emerge as leaders and some traditional companies fall away.”
EA is to invest $80 million in next generation game development.