EA Mobile calls up Sagnier

By Stuart Dinsey
Heavy hitter brought in to take brands onto Euro handsets - New shape for EAP - Pongo.com in 2006.EA is ramping up its mobile games push with the arrival of a new pan-Euro boss.

Frank Sagnier takes the role as part of a new three-tiered responsibility including the licensing and distribution part of EA Partners and looming new online businesses.

John Burns is still UK boss of the mobile side, with Colin Robinson now heading EAP¹s direct work with studios.

"This is still early days for mobile, but a very important time. There is a lot of work required with networks and portals due to the nature of the sector at the moment. We want to build mobile into a much bigger business as quickly as possible."

First titles include classic franchises such as FIFA and Need For Speed. These will be augmented by 2D games from EA's online gaming site Pogo.com, which Sagnier will launch in 2006.

Sagnier's EAP team retains deals with the likes of Namco, Capcom and Novalogic, with Bernadette Abbott handling day-to-day affairs. Robinson becomes VP, exec producer and development director for EAP Europe after eight years of impressive work on EA's in-house studio.

He will nurture third-party talent with exec producer Rob Letters, senior development director Tim Heaton and new head of partner management Nick Button-Brown.


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