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EA monetises the Battlefield

Ben Parfitt
EA monetises the Battlefield

Though some market-leading military shooters have experienced a turbulent start to 2010, the success story that is EA’s Battlefield franchise continues to power on.

As part of its financial posting, the publisher revealed that console and PC outing Battlefield: Bad Company 2 has sold over 5m units worldwide. Riccitiello said of the title: “It outperformed, which contributed to revenue at the high end of our guidance range, and we exceeded our expectations on the bottom line.”

In addition, the digital-only Battlefield 1943 has sold 1.5m copies across the PlayStation Network and Xbox Live Arcade – a feat that EA claims makes it the best selling game on both platforms.

Producer Gordon van Dyke said of 1943: “Its reception continues to amaze us, even months after the game was released. The game has set a new standard for what can be done in the downloadable games category. It's fantastic to see how gamers have recognized the value that the game delivers for just $15.”

Other titles joining Bad Company 2 in the 5m+ sales club include Need for Speed: Shift, The Sims 3 and Madden NFL 10.

The biggest success, however, is reserved for FIFA 10, which has now sold an incredible 10m units worldwide.

Sales for a number of other titles include Mass Effect 2 (1.6m), Army of Two: The 40th Day (1m+) and Dante’s Inferno (almost 1m). Sales of the recently releases 2010 FIFA World Cup are already nearing 2m.

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Tags: ea , sales , battlefield , financial , arts , bad company , electronic

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