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EA: Movie game biz ‘falling apart’

Ben Parfitt
EA: Movie game biz ‘falling apart’

Electronic Arts has no desire to return to the games-film licensing business that it once made a fortune from, a key exec at the firm has said.

EA Games label president Frank Gibeau told Develop that film licence-based games, such as James Bond and Lord of the Rings, no longer deliver attractive margins for publishers.

“If you want to make a hit, you have to give a game time to get to quality,” he said.

“The days of licensed-based, 75-rated games copies are dead like the dinosaur.”

For the full story, head over to Develop.

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Tags: games , ea , video games , business , film , movie , gibeau

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