Laybourne is the founder of Oxygen Media – a television network launched in 2000 targeted at younger women – where she served as chairman and chief executive officer until 2007.
She also served as president of Disney/ABC Cable Networks where she played a key role in management of ABC's Saturday morning children's programming schedule.
Prior to this, Laybourne served 16 years at Nickelodeon, managing the television network and establishing herself as a pioneer in creating innovative programming for children.
"Gerry has an impressive background leading teams to conceptualize and launch revolutionary new entertainment properties. Her experience with successful global media properties will be invaluable to EA's board as our company continues to create products for new audiences," said EA CEO John Riccitiello.