FIFA publisher EA has announced that Laura Miele is joining its executive leadership team next month.
The firm’s CEO Andrew Wilson announced Miele’s promotion in a blog post on its website, saying that her new role would be effective start Q1 2017 (April 1st). This is also when Peter Moore moves from his current role of COO to chief competition office at EA's new eSports division.
Miele joined EA 20 years ago and has held a number of roles at the firm, including SVP of global marketing, GM for the Star Wars brand and most recently SVP of publishing.
“I have been fortunate in my 20 years at EA to be a part of delivering what I believe to be the highest form of entertainment to millions of people around the world all while working with the thousands of incredibly talented people who make up this company,” Miele said.
“I am honoured to step into this new role and lead global publishing in a time of rapid change for the industry, when there is more opportunity than ever to deliver awesome experiences to players. I couldn't imagine a more exciting challenge.”
Wilson added: “Over the course of her 20-year career with Electronic Arts, Laura has held a variety of leadership roles across publishing, marketing and analytics. When you meet Laura, you are immediately struck by her passion for games and her love of EA. She has played an integral role in developing the fabric of our company, and she has navigated challenges with great focus and leadership.
"She understands our DNA, is deeply connected to our values, and invests her energy in our people and their success. I am thrilled to have her strategic thinking, drive and passion for play in this critical position as we focus on building meaningful relationships with you.”