Holman will oversee all marketing for Ireland, but will continue to be based in the UK. He will report to EA marketing director for the UK and Ireland, Stuart Lang.
Holman has enjoyed a very successful spell as EA Sports marketing manager. He has won industry-wide praise for his handling of the firm’s Let’s FIFA ‘09 campaign, which helped push the title to become the fastest-selling football game in UK history.
The campaign has been nominated for two Sports Industry Awards.
His ability to juggle the rights to major brands including FIFA, the Premier League NBA, NHL, Madden and the NFL led to him being named in MCV’s ‘dream publisher’ line-up last year.
The vacant role of EA Sports marketing manager left by Holman will be filled by FIFA senior product manager Trevor Uzice.
Elsewhere at EA, Luke Cousens has moved from his position as product manager for EA Sports to senior product manager, with an enlarged portfolio that now includes new IP like EA Sports Tennis, EA Sports Active and EA Sports Football Academy, along with his existing franchises like Tiger Woods PGA Tour.
And Kerri West has become product manager for The Sims franchise. She reports into the UK marketing manager for the EA Play Label, Claire Ridley.