In the Java days of the mobile games industry, Tetris was a licence to print money, as tens of millions of feature phone owners parted with £5 or $5 to get their fix of falling blocks.
The game's dominant position has been usurped by Angry Birds in the apps era, but EA has a strategy to breathe new life into the franchise: make it free.
Yes, Tetris has been launched in a free and ad-supported version for Android - EA's second title to get this treatment following Scrabble Free.
ME has all the details.
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