EA Sports: FIFA has triumphed

Ben Parfitt
EA Sports: FIFA has triumphed

EA has claimed that FIFA is the ‘undisputed’ No.1 football game on the market – after this year’s iteration surpassed a million UK sales in less than three weeks.

FIFA 10 celebrated its third week at No.1 in the ELSPA/GfK-ChartTrack All Formats Chart on Monday – holding off major new releases including Sony’s Uncharted 2 and Sega’s Mario & Sonic At The Olympic Winter Games.

The title hit the million mark in record time – three weeks before predecessor FIFA 09 managed the feat.
Marketing manager for EA Sports Trevor Uzice told MCV:

“We are delighted with the success of FIFA 10 to date and thrilled to reach sales of over a million units in just three weeks – a record launch for the FIFA franchise.

“The studio has truly moved the FIFA experience forward and delivered the most complete football product ever released. The commitment to quality stands out: We are the undisputed No.1-rated football title on console with
Metacritic scores of 91 per cent on both PS3 and 360. In addition, we’ve seen a staggering 33 million online games played across Europe since launch, which is extremely encouraging. 

“However, the launch to date is just the beginning and we look forward to further engaging with our FIFA players and community with ongoing content throughout the football season.”

The title is second favourite to be Christmas No.1 behind Modern Warfare 2, according to Paddy Power – with odds of 5/1.

Uncharted 2 hit No.2 in this week’s All Formats
chart, with Codemasters’ Operation Flashpoint: Dragon Rising dropping one spot to third. Mario & Sonic At The Olympic Winter Games debuted in fifth position.

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Tags: ea , fifa , pes , evolution , 2010 , pro , soccer , 10 , king

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