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EA Sports and Manchester City renew gaming partnership

Ben Parfitt
EA Sports and Manchester City renew gaming partnership

Manchester City has announced that it has renewed its deal with EA Sports to see the publisher remain in place as its official gaming partner.

The three-year extension was announced today on Man City’s Hong Kong pre-season tour.

It sees FIFA demo pods remain at the Etihad Stadium Family Stand and the continuation of the EA Sports Blue Zone in the stadium’s pre-match fan entertainment area in City Square.

EA is also offering City fans the chance to vote on which three players will star on a downloadable Man City FIFA 14 cover. In addition the publisher is hosting a pro-player tournament at the Barclays Asia Trophy in Hong Kong where Sergio Aguero, Micah Richards, Jack Rodwell and Joleon Lescott will take on players from Tottenham Hotspur, Sunderland and South China.

“We’re delighted to be extending our partnership with Manchester City,” EA Sports’ VP of marketing Jamie McKinlay stated. “The Club has proved themselves to be forward thinking in their approach, with a willingness to expand and digitise their partnership efforts through EA Sports FIFA. This has proved a huge success and we’re only too pleased to be able to continue our relationship.”

Man City’s chief commercial and operating officer Tom Glick added: “EA Sports is one of the best known brands in the world, not only within the games industry, but also among sports fans the world over.

“Proof positive of the appeal to our supporters is that registrations among City fans for FIFA 13 – one of the all-time top selling global games – has way exceeded the 400,000 mark. This is a remarkable figure and is testament to the strength of this now established partnership.

“We are extremely proud of what we have accomplished together over the last two years and even more excited about what we can continue to achieve together in the future.” 

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Tags: ea sports , partnership , manchester city , man city , FIFA 14

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