In true bonkers Alice in Wonderland style, EA is throwing a tea party at the Download Festival to create a buzz arround Alice: Madness Returns.
Festival goers will be able to play the game at the event as well as win prizes and experience a ‘few other Wonderland surprises’.
Invites will be handed out at night during the festival for attendees to visit Alice’s Twisted Tea Party.
Madness Returns is the sequel to cult PC action adventure American McGee’s Alice, which acted as twisted sequel to Lewis Carroll’s novels. The upcoming game hits shelves on Xbox 360, PS3 and PC on June 17th.
The Download Festival runs from June 10th to June 12th at Donington Park. Acts include The Darkness and Linkin Park.