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EA to offer free ad-supported Battlefield

Ben Parfitt
EA has announced a new Battlefield game from its DICE studio - and with it, has introduced the publisher to a brand new business model. The game will be available for free over the web, not sold via retail, and is supported financially through in-game advertising and item sales.

For the full story, head over to MCV sister-site Develop.

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Tags: in-game advertising , in-game ads , battlefield in-game advertising , ea in-game ads , free battlefield

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