EA: We want to regain the trust of PC gamers

Christopher Dring
EA: We want to regain the trust of PC gamers

Games giant EA says it is on a targeted mission to fix its PC reputation.

The firm has frustrated PC fans in recent years, following the poor launch performances of titles such as SimCity and Battlefield 4, plus perceived missing features from The Sims 4.   

The publisher has since introduced a number of initiatives to its Origin PC service designed to win over users. These include allowing fans to return games they don’t like and giving away free titles for a set period. Now it’s introduced Origin Access - where gamers can play a catalogue of games for £3.99 a month.

“We are on a journey to regain the trust of the PC gamer,” said Peter O’Reilly, senior marketing director for Origin.

“Over the last couple of years we have focused on ensuring a great play experience from launch and bringing players a better experience on Origin with programs like the Great Game Guarantee, On the House, and now Origin Access. We’re excited about the progress we’ve made, but are always pushing ourselves to innovate on behalf of players.”

O’Reilly believes Origin Access will encourage gamers to play titles they wouldn’t have considered otherwise. And it plans to add more games – including titles from rival publishers – to the service.

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Tags: ea , pc gamers , pc gaming special

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