Eidos prepares for biggest ever spend

Ben Parfitt
Step aside Lara Croft: Eidos appears to have a new favourite IP, after the publisher told MCV that it would spend more on Kane & Lynch: Dead Men than it has ever lavished on a Tomb Raider game.

The third-person revenge epic arrives on 360, PS3 and PC on November 23rd.

“We believe it has the potential to be a franchise for adults that is respected and loved in the same way as Hitman,” CEO of Eidos parent Jane Cavanagh told MCV. “The marketing spend reflects our confidence both in the title and the franchise, which has already been optioned for a Kane & Lynch movie by Lionsgate.

“We’ve already got Kane & Lynch 2 in production, which just goes to show the belief we have in it as a long-term franchise.”

And SCi CFO Phil Rogers explained: “Kane & Lynch is due to be released at the same time as the Hitman movie, and we will be taking full advantage of the cross-marketing potential that the title has.”

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Tags: kane lynch , kane and lynch

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