Empire strikes deal with Animal Planet

Interactive safari title Wild Earth will be released under Discovery's Animal Planet brand in the UK. The deal also extends into Germany, Italy, the Czech Republic, Hungary and Poland, and under the Discovery Channel brand in Spain.

“We are very excited at the prospect of working closely with Discovery on the release of Wild Earth which is unlike any other game currently available in the market,”  said Empire CEO Ian Higgins. “It is a game for all the family which challenges players to go on safari and explore the diversity of African wildlife in the Serengeti.”

Jo Edwards, Director of International Licensing for Discovery Networks UK and EMEA added: “Curiosity is at the heart of Discovery’s brands, and Wild Earth will encourage consumers to explore their natural fascination with nature and the animal kingdom. Empire is an ideal partner to work with to bring this engaging new game to seven markets in Europe.”
Wild Earth will hit PC in March.


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