More people are using TV and other entertainment services on Xbox 360 than ever before.
Microsoft has announced that the number of people using entertainment apps on Xbox Live increased by nearly 50 per cent worldwide from November to December.
Video has proven to be one of the most popular forms of entertainment on the service. The hours of video consumed globally in 2011 increased year-on-year by almost 140 per cent.
In December, more than 60 per cent of US 360 owners used these apps for an average of one hour every day.
Last month, Microsoft launched new TV content on Xbox Live, including Channel 4OD and 5 On Demand. Microsoft has now secured more than 50 active and announced TV partnerships worldwide, and hints that there is more to come.