Media and events business Eurogamer Network has rebranded itself.
It is now known as Gamer Network, a move designed in part to ease the planned North American launch of USgamer. The network attracts some 10m+ unique users per month across its sites.
The company’s live events subsidiary Eurogamer Events has been renamed Gamer Events and its US subsidiary is now Gamer Network.
"We already have a base of readers, clients and employees in the US, as well as our first non-European licensee in Brazil, so this name change feels overdue,” CEO Rupert Loman stated.
“This move demonstrates how important our international aspirations are to us and gets us ready for our upcoming US website launch."