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Ex-DICE boss calls Wii “a virus”

Ben Parfitt

The former boss of Swedish Battlefield developer DICE has slammed Nintendo’s Wii for being, in his words, “a toy and not an entertainment focused product”.

“Wii, to me, I would describe it as a virus that doesn't stick,” the dev told GamingUnion, as spotted by CVG. “It's a toy, people have got to realise the Wii is a toy, not an entertainment-focused product.

“People come home with someone, they play Wii for a bit, feel it's really cool, blah blah blah – they go out and buy one. The people that only own the Wii – ask that consumer how often they use their machine. They just don't use it. It was cool, but they're not gamers, so they put it away.

“Other than the Wii Fit phenomenon that helped a lot of people get a nice cutie voice telling that they're fat and need to go work out, [Nintendo] needs to find other alternatives.”

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Tags: Nintendo , wii , dice , virus , toy , liliegrin

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