Exspect celebrates Sony deal

Ben Parfitt
Exspect celebrates Sony deal

Gem-owned accessories firm Exspect has heralded this week’s deal with SCEE a ‘significant milestone’ in the company’s development.

The agreement will see Exspect launch a range of officially licensed screen protectors and cases for both PSP 3000 and PSPgo, with the first products due to hit shelves towards the end of next month.

And Exspect’s commercial director Neil Meredith is excited at the prospect of being a part of the PSPgo’s launch on October 1st.

“The timing of this launch is critical as we approach what could be the biggest PlayStation Christmas for many years and also provides the market with the biggest new product range launch in the space,” he said.

“These products will be available when PSPgo arrives and to a small extent we hope will play their part in the excitement around that launch. 

“We see licensed accessory solutions for the PSPgo as a huge revenue attach opportunity for all channels and we feel confident that our range and offering will enable partners to have a great PSPgo launch.”

The peripherals specialist is also optimistic that its partnership with SCEE will be the first of many.

“Our main objective for this exercise is to demonstrate to SCEE and our partners that we understand the Sony consumer and their needs by offering well designed, stylish products offering great value for money,” continued Meredith.

“As a team we know we have delivered a compelling range of products that we can be very proud of. As a company that believes in, and focuses on, brands, we are a perfect partner for licensing partnerships in the accessory space. 

“The expectation of style and quality in the product build runs deep within both our organisations and are cornerstones of both brands.

“The initial reaction we are having from retailers and distributors across all PAL territories is very positive and we are excited about other initiatives in the pipeline too.”

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Tags: Sony , deal , psp , licence , license , cases , exspect , gp

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