GAME and Gamestation have won exclusive rights to stock the Ultimate Edition of FIFA 12. The retailer has also revealed something arguably more interesting – that FIFA 12 will carry an RRP of £54.99.
Back in 2009 Activision's Bobby Kotick enraged core gamers the world over by confirming that Call of Duty: Modern Warfare 2 would be the first standalone console game to break the £50 RRP barrier.
Though it's hard to specify precisely what the modern console game RRP really is, normally consumers can expect something between £40 and £50. Of course, savvy consumers rarely ever pay full price, such is the widespread discounting in the UK.
MCV understands that the Ultimate Edition itself includes access to 24 gold packs of DLC for the first six months that will constantly update teams, squads and fitness.
Interestingly, GAME has said that the SKU can be pre-ordered for £44.99 – that's £10 less than the normal version's full RRP.
"The FIFA franchise is always one of the best selling games of the year and we are delighted to offer this exclusive version of FIFA 12 to our customers," GAME and Gamestation's PR boss Neil Ashurst stated.
"The FIFA Ultimate Team gold packs are a fantastic resource for any gamer, allowing them to play with the very latest squads, perfectly mimicking real-life. GAME and Gamestation are offering football fans the opportunity to change any score for free."
MCV has contacted EA for clarification.
UPDATE: Details of the Ultimate Edition have been amended