Elsewhere, Tesco is offering the title at £29.97 and Dixons at £29.99, with HMV and Woolworths at £32.99.
Specialist chains GAME and Gamestation are sticking at £34.99, although GAME is offering discount options to customers who trade in last year’s FIFA.
Given that FIFA is the biggest console release for at least six months, backed by massive TV advertising support, fears will now grow about the knock-on impact Argos and Asda’s activity might have on pricing for new and back-catalogue titles during the Christmas run-in.
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