Since making a splash in the games industry following his infamous “kicking ass and taking names” speech at 2004’s E3, Fils-Aime has played a large part in resurrecting Nintendo’s dominance in the games market and taking the company’s products to the mass-market.
BrandWeek credited him for: “Preaching the gospel of gaming to the unconverted and turning mums and older people on to the fun of Wii, a gaming console for those of us who aren’t 18, male and counting the days until Grand Theft Auto 4 is released.”
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