“I hope we will be day and date with US and I hope that we’ll get the same quantities as US as well,” said Reeves. “I don't think we’ll be disadvantaged. In fact I believe the first PS3s being manufactured are being made for Europe – which is a first."
“Between November 17th and December 31st we'll hope to put them in as many European territories as we can, even if we have to place small seed quantities on day one."
And Reeves also responded to the recent discussions across the market over the console’s £425 price tag:
“When Blu-Ray players come out in Europe they are probably going to be between €900 and €1,000. So €599 for a Blu-Ray player – which is what a PS3 is – and a games machines with lots of good titles coming out as well is actually a steal. And the €499 unit, because that will also play Blu-Ray, is even better value.”