The licence covers video games, and includes all the characters made famous by the Crazy Frog series of music videos, including the equally irritating The Drone.
“The Annoying Thing has now broken through as a global brand, whether you love it or hate it,” said founding partner of Myriad Interactive Leo Zullo. “There is a lot of work and effort being put into the character and its future. More details of this will be released soon.”
The Annoying Thing / Crazy Frog video games have already sold in excess of one million copies worldwide.