Publisher Kikizo has unveiled four new consumer games websites and has re-branded its flagship portal: VideoGamesDaily.com.
Kikizo will remain the name of the network of websites, and a new corporate site has been launched at Kikizo.biz.
The four new consumer sites include FPSgamer.com, which is aimed at shooter fanatics; Videogametv.com, which is filled with game videos; cheats and tips website Levelskip.com and GaijinGamer.jp, which focuses on Japanese games culture.
“Our mission is to be different,” said Kikizo director Adam Doree “Our websites refuse to follow the crowd, instead focusing on niches and gaps in the market that engage high value, precisely definable audiences.”
As a part of the expansion, the publisher has hired former Eurogamer editor Kristan Reed as a contributor to FPSGamer, and promoted Edwin Evans-Thirlwell to network-wide editor.
Rupert Higham has also joined Kikizo, having worked for games retailer CEX.
The new portals follow the launches of BlurayDaily.com and Flytrapgames.com, earlier in the year.