Dale – who was most recently European MD at Capcom - takes the post with immediate effect, having already enjoyed a strong relationship with Rockstar and parent company Take 2 in the past. From 1994 to 1998, he was president of the interactive division of BMG Entertainment, which was acquired by Take 2 in March ’98. Indeed, the original Grand Theft Auto from DMA Design (which later became Rockstar North) was released during his time at BMG.
“We are delighted to bring Gary back to Rockstar Games,” said Rockstar’s founder and executive producer Sam Houser. “Based on our long history of working together, Gary has a deep understanding of our mission to create compelling games that will propel interactive entertainment to the centre of the entertainment industry. The addition of Gary’s expertise in marketing and publishing operations to our management team will play an important role in helping us to capitalise on the substantial opportunities we see ahead of us.”
Dale added: “Having been involved in the formation of what later became Rockstar Games, I am now thrilled to become a member of the team at such an exciting time. Rockstar Games has built an impressive portfolio of internal development resources and valuable franchises and I look forward to helping Rockstar Games continue to define the interactive entertainment landscape in the next generation era.”