We R Interactive, a social gaming specialist and publisher of football title I Am Playr, has announced the appointment of former Liverpool Football Club MD Christian Purslow as its new non-executive independent director.
The move follows Purslow’s personal investment in the company, which it says is his first since leaving Anfield in October last year following the club’s acquisition by John Henry’s FSG.
“Having over the last year watched the management of We R interactive meet all their business objectives stated at launch, deliver on everything they promised and sharing their vision of where they want to take the company, We R Interactive ticked all the right boxes for me initially as an investment,” Purslow stated.
“We R Interactive is taking social gaming to another level with a fresh and truly innovative user experience. Its first game, I Am Playr, allowing you to experience the life of a footballer, through the eyes of a footballer, is proving to be a massive success already and I’m thrilled to be getting involved with We R Interactive as this now proven model is rolled out to new product genres.”
The company has already recruited the services for former Arsenal full back and BBC pundit Lee Dixon to “contribute script and storyline ideas” for the game.