Four game bundle kicks off PS3 Xmas ad campaign

Ben Parfitt
Four game bundle kicks off PS3 Xmas ad campaign

Sony will tonight debut a new ad on British TV that represents the beginning of its multi-million pound PlayStation Christmas campaign.

Tonight’s spot highlights a four game PS3 bundle that includes a 320GB console and copies of Battlefield 3, FIFA 12, Uncharted 3 and Gran Turismo 5 for £259.95.

Ads will also be appearing alongside some of the most high-profile shows on ITV including the X-Factor Final, the semi-final of I’m A Celebrity and Manchester United’s final Champions League group game, as well as the second round of the FA Cup.

Supported Channel 4 shows include The Simpsons, Peter Kay, Million Pound Drop, Pineapple Express and Superbad. You will also see ads throughout Sky’s Premier League coverage.


Tags: Sony , ps3 , tv , marketing , bundle , ads

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That's a cracking deal. Good use of 1st party titles with U3 and GT5, and EA must be happy with BF3 and FIFA12. Can't say I'd be happy to receive The Karate Kid, but hey four games a Blu Ray film and a 320GB PS3 under £260? I'd get it, if I hadn't already got one.

Butters PS

Dec 2nd 2011 at 3:52PM

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That's a cracking deal (assuming you don't have a PS3 or any of those games - and if not, why not?).

Lewis Murray

Lewis Murray INDUSTRY
Dec 3rd 2011 at 10:44AM

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