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Fox praises GAME's digital strategy

Ben Parfitt
Fox praises GAME's digital strategy

HMV CEO Simon Fox has hailed GAME’s digital plans, telling MCV that the specialist “is absolutely doing the right things”.

He said HMV is looking closely at GAME’s strategy, whilst also evolving its own 7digital music service to include games and film.

“What GAME is doing makes total sense and it is absolutely an area for us to look at,” Fox told MCV.

“7Digital has had a very good year. Through them we are the in-bedded music store on the Blackberry PlayBook, the Samsung Galaxy tablet and a whole range of other tablets. And now we are on the homepage of these devices, I think there is a whole host of opportunities for us.

“We started with music, but we are also offering an ebook service to Waterstone’s, and we need to evolve into games and film.”

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Tags: GAME , HMV , Digital , strategy , simon fox

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